CP: Your session discusses becoming “that MSP” – the one that gets lots of engagement and media opportunities. Could you share of an example of how an MSP attained that status?
MS: The first person I thought of is Lisa Shorr of Secure Future Tech Solutions. Lisa and her husband Eric have been running an MSP for 23 years. As things evolved, Lisa started another company called Shorr Success, which focuses on building a personal and corporate brand. Lisa was well-known in Robin Robins’ community, and she attended a lot of industry events where she established strong relationships with vendors and media outlets. These relationships and the hard work Lisa put in began to open all kinds of opportunities for Lisa to be featured as a thought leader. She now writes articles and appears on podcasts … and she was part of several panels with me while I was at ID Agent/Kaseya, which led to her being featured in GlueTalks, which snowballed into her speaking at GlueX, one of the industry’s largest MSP events. She has now established herself as one of the go-to people for personal/corporate branding, and the amazing thing is that she can then leverage all of this for her own audience of clients/prospects for both the MSP and Shorr Success. The blueprint is there for other MSPs to find their niche.
CP: What do you hope partners will take away from this session?
MS: I share real life examples of their peers already achieving this authority in their networks so that they can truly believe it’s possible. My hope is that someone in the audience who has been sitting on the sidelines, contemplating strategies around this or is slightly scared to take the first step, will find that it’s not as hard as they built it up to be in their mind. I will give several action items anyone, including someone who is already crushing it can take to enhance what they are doing today.