Leading a channel program isn’t always easy. There’s a lot to consider — from personality fits and motivation levels to ethics approaches and dedication to communication. Vince Menzione knows all of this. Menzione has worked in technology and the channel for 30 years. He’s pretty much seen it all. He knows what works — and what doesn’t. As a result, he now runs consulting firm Ultimate Partnerships LLC.
The past year, especially, has thrown a lot of curve balls at channel partners and their vendors. As COVID-19 struck — mostly unexpectedly — companies and their trusted advisers scrambled to respond. In many cases, confusion reigned before the dust settled. Now that the chaos has subsided, now is the time, Menzione says, to explore leadership lessons and principles that will set partnerships on a successful path. His session, “Getting Partnerships Right: What They Don’t Teach,” will address just that. The 35-minute event, part of the MSP Summit Conference, collocated with the Channel Partners Conference & Expo, takes place on Tuesday, Nov. 2, at 2:20 p.m.
Any senior channel leader seeking to achieve or surpass results should plan to join. Menzione will talk about the big reasons why partnerships fail, and he’ll provide a framework to fix those problems. Key takeaways include the following:
- How culture, commitment and communications (the 3 Cs) impact partnerships.
- Why partnerships fail.
- Why ecosystems matter.
- The pillars of successful partnerships.
- What leaders need to do differently at this time of transformation.
In this Q&A, Channel Futures asked Menzione to give a little more insight into what he will discuss live at the Channel Partners Conference & Expo in Las Vegas.